Founded in 2024, Cuddle Up crafts cashmere knitwear that blends classic craftsmanship with modern design. The brand's collection transforms traditional sweaters into pieces that are youthful, polished, and versatile, offering effortless sophistication for the everyday wardrobe. Each item is thoughtfully designed to strike a balance between comfort, quality, and contemporary style, creating enduring staples that reflect a modern and elevated approach to cashmere.