Founded in Dubai in 2011, Emirates Pride is a fragrance house devoted to expressing Emirati heritage through contemporary perfumery. Its creations speak directly to Arab culture and celebration, from rich oud to bakhour and dekhoun, with collections that mark the region’s most cherished moments. Inspirations range from Arabic coffee to real Sakura blossom, alongside PrideWood®, a proprietary ingredient created exclusively for the house. Rooted in tradition, refined for today.