Every destination has its own rhythm. For Sherif Fayed, Miami is defined by vibrant neighbourhoods, local flavours and a coastal energy that turns every day into a new discovery. Discover the wardrobe staples he never travels without and the resort brands he returns to season after season.

What I love about this destination is...

It's a city that's active, colorful, and full of personality. The kind of place where the culture, the people, and the ocean all come together to make every day feel like an adventure.

My grooming essential is...

A versatile fragrance that works for every occasion and carries me from daytime to dinner.

The hero piece in my vacation wardrobe is...

My sunglasses, the one piece no vacation look is complete without. The right pair can transform an entire look.

Wherever I am, the energy I chase in summer feels like...

Wind in my hair, sun on my skin, and a fresh ocean breeze.

When it comes to resort style, these brands always get it right..

Frescobol Carioca, COMMAS, and Wax London

What I search for when I travel is...

Experiences that create lifelong memories. The hidden spots, the local flavors, and the moments you can't plan for. That's what stays with you long after the tan fades.