Founded in 2017 by Natasha and Nicola, Mimi and Lula is a stylish and playful kids' accessories brand. With over a decade of experience with high street brands, the founders created a collection of colourful clips, unique bags, and fun dress-up items. Inspired by their daughters, the brand designs accessories that let kids express their personalities with flair and style, aiming to charm, dazzle, and delight for any occasion.